You don't have to use hype!

So many times I hear people try to use massive hype when talking about their business.  This really sends up danger signals to most potential prospects.  If what you have is that good - give the facts and be honest with your prospect.  Let them know that a real business will take work.  I always tell people that I would run away (with my hand on my wallet) from someone who told that me that you don't have to do anything to build a business. 
A business takes time and effort.  Yes, it can be done part time and has been done in limited hours thousands of times (I have worked with people earning six figures from their home based business on a part time basis). But it still takes persistence and dedication.  
Leave the hype to the scam artists.  Be proud - be honest.  That is how you build a great business.